You’ve done your research. You’re convinced of the benefits of issuing a press release for your business. Fantastic!
Now you’re excited to dive in.
Not so fast. A few things need to be in place before you get started. Use the checklist below to ensure you’re on the right track.
Everything You Need For a Press Release
|1. I have an interesting, newsworthy announcement to make. Not just promotional material.|
|2. I’ve identified my specific target audience|
|3. I’ve identified a few reputable, niche media outlets to distribute my press release|
|4. I’ve decided who in my organization will review the press release before sending it out|
|5. I’ve set a deadline for the press release|
|6. I’ve chosen a qualified writer for the task|
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