Look. Running a business blog is no walk in the park, but the benefits are worth it.
Likewise, it takes work to launch a business. There’s so much you have to do. Find customers, price your services, legal matters – the list is endless.
Plagued by crammed to-do lists and an insane schedule, why would you take on more work? Especially if it involves intense time commitment. A reasonable concern. But there is something you should add to your list: A business blog. Why?
Good question. But before we dive into the benefits of blogging, you must keep these three things in mind:
- A blog isn’t a one-way ticket to success. Simply having one won’t make you a hit. Which leads to the next point…
- A blog-less business isn’t doomed to failure. Although it certainly doesn’t help. And finally…
- Consider blogging a long-distance race. It requires stamina. But the effects can be mind-blowing.
Ok, ready to get started? Here are three reasons your business needs a blog.
1. It starts a conversation with customers.
How do you keep customers without engaging them?
The answer is: you can’t. Customer loyalty requires customer involvement. And an online community is among the best ways to connect with customers.
Enter the blog.
Blogging is terrific for interacting with your customers. And posting about things that matter to them is the only way to launch the dialogue.
Think about it:
A curious prospect does a quick Google search. A promising headline pops up. Intrigued, the browser eagerly clicks the link, lands on your blog and starts devouring the words. The content is riveting.
At the end of the article, the reader desperately wants to engage the author; the post was so phenomenal.
So the reader comments on your blog, praising your genius, and starts asking follow-up questions. You both have a nice long chat.
At the end, your reader’s curiosity is quenched, and you walk away feeling awe-inspired. You know that a reader loved your post; you know why; and you know what that reader wants to see next…
See how that works?
A blog is the perfect place to grab your audience’s attention. And the comment section is a goldmine of data, giving you direct access to readers’ opinions and questions.
To boost discussion, make the tone of your blog less formal. This makes you more approachable. And people do business with people – not websites.
2. It provides an opportunity to share experiences.
Family. Friendship. Romantic.
What do these things have in common?
If you guessed that they are all types of relationships… then you are right. But there’s more… Something deeper. What do these relationships have in common…?
Trust and mutual interest.
That’s right. And if you think about it, it’s true for every relationship. Take a minute to visualize a few of your authentic connections. Go ahead. Really think about it.
Can you pinpoint any where either trust, shared interests or both is non-existent…? Tough, isn’t it?
Your relationship with customers is no different.
Your business team had a blast at a hockey match last week. Eager to share your experience, you decide to blog about it (with lots of pictures!).
An inquiring prospect reads your post and is thrilled! He was at that match too. In the end, the reader badly wanted to chat some more; he loves hockey.
So the reader leaves a comment, sharing his own experience and saying he’ll be at the next game. You both have a good gab.
After a fun discussion, you are on cloud nine. You know the reader is seeking your services; you both have something in common; and you’ll both be at the next game…
People bond over common interests. That includes you and your customers. And a blog is fantastic for sharing your experiences.
Blogging about business adventures exposes you to customers, giving them a chance to get to know you better.
It cultivates trust. And people do business with people they trust.
3. A business blog creates repeat customers.
How does a business keep customers?
By adding value to their lives.
Cliché? Maybe. But it’s an undeniable fact. Added value is a must to win new customers and retain existing ones. And a business blog is a brilliant way to bring value to your customers.
A current customer starts reading your blog post: “Tips for Maintaining Plumbing in Winter.” The reader clings to every word; the content is so on point.
In the post, there’s a link to a service you offer.
The reader follows the link to your sales page. Already familiar with the quality of your services, the customer makes a split decision: To make a purchase.
And just like that, you’ve won more business.
A blog is a splendid sales lead generator. And coupled with first-rate services, it works wonders in attracting repeat clients.
To reinforce effectiveness, strive to post practical content for your customers. The benefits of repeat customers are totally worth it.
So many things go into running a business. More than enough to keep owners busy. But adding a blog to your task list could provide epic benefits for your business.
What do you think? Is blogging worth the extra effort? Share your thoughts in the comments below!
Struggling with content for your business blog? Check out my business blogging packages to find out how I can help!